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Writer's picturematt imhof

If you gave me $1 Million to invest

Updated: Oct 7

If I had $1 million to invest in 2024, I would spread the investment across several verticals, each with a unique market opportunity and strong potential for growth. Here’s why:


Venteur

Industry: Health Insurance Tech

Stage: Series A ($7.6M Seed raised)


Why Invest?

Venteur is transforming the employer-sponsored health insurance space.This allows businesses to provide employees with personalized health insurance options through a pre-tax contribution model. Venteur’s AI-powered marketplace helps employees choose the best coverage based on 30 years of medical claims data, which ensures a tailored, efficient approach to health coverage.


Working with Venteur, I’ve seen the immense potential in their platform. Their seed funding of $7.6 million led by GSR Ventures signals confidence from key investors in the transformative power of this solution​.

The market for alternative health insurance models is growing, and Venteur is well-positioned to become the industry leader in this emerging space.


My Notes

Working with Venteur has given me intimate knowledge of their strengths, particularly the scalability of their AI-driven solution. The healthcare industry is ripe for disruption, and Venteur is poised to become a leader in reducing costs and increasing flexibility for businesses and employees alike. My belief in this mission, along with my involvement in product development, makes Venteur a clear choice for investment.


Finmid

Industry: FinTech

Stage: Series B (35 Million Series A)


Why Invest?

Finmid is revolutionizing finance automation. Finmid is expanding financing for SMBs in Europe through:

  • Capital – a solution for B2B software platforms that gives small & medium businesses immediate access to future revenues based on their sales history. This solution has been implemented with local commerce platform, Wolt, and other software providers to enable businesses in the property and hospitality sectors to get cash advances of their future earnings.

  • B2B Payments – a solution that allows partners – such as Frupro, the marketplace for fruits and vegetables; recyclables marketplaces Safi, Metycle and Romco, timber marketplace VonWood, Vanilla Steel’s metal marketplace and more - to finance trading and provide essential working capital for buyers.


Finmid raised 35 Million in their Series A, showing a strong belief in the scalability of their product.


Why Me?

Living in Utah, I am surrounded by businesses that rely heavily on one key term: ARR. Because of this, I understand the pain points that Finmid is addressing, particularly in terms of managing complex billing cycles. With my limited knowledge of SaaS operations, I'm confident that Finmid will become a key player in this evolving market.


Spresso AI

Industry: E-commerce & Artificial Intelligence

Stage: Series A


Why Invest?

Spresso uses AI-driven analytics to optimize key areas of e-commerce such as pricing, inventory management, and customer experience. By applying machine learning to these processes, Spresso allows retailers to make data-driven decisions that maximize profitability and enhance customer satisfaction. With the shift towards AI-powered retail solutions, Spresso is helping businesses compete with giants like Amazon by providing real-time insights and predictive analytics.


Spresso recently opened their Series A round backed by Blackrock, which is a testament to the growing interest in AI solutions within the retail space. E-commerce continues to expand, and companies that leverage AI to streamline operations and maximize profits are well-positioned to dominate their markets.


Why Me?

In e-commerce, margins control profitability. A tool like Spresso could be essential in a business swimming or sinking. Applying AI to solve operational inefficiencies, whether in healthcare or retail, represents a major opportunity. I believe that Spresso’s innovative approach to optimizing the e-commerce experience will be a game changer in the industry.


Perceptive Space

Industry: Aerospace & Artificial Intelligence

Stage: Pre-Seed ($2.8M raised in 2024)


Why Invest?

Perceptive Space is an exciting pre-seed company in the aerospace industry. They are working on AI-driven satellite technology that optimizes satellite positioning and data collection. With the growing importance of satellite technology for communication, defense, and environmental monitoring, Perceptive Space’s solution is highly scalable and addresses a key challenge in space technology: improving the efficiency of satellite operations.


In 2024, Perceptive Space raised $2.8 million in pre-seed funding​. With advancements in AI and machine learning, the space industry is undergoing a rapid transformation. Companies like Perceptive Space, which apply AI to complex aerospace problems, are positioned for significant growth as they develop solutions that will be crucial to the future of space exploration and communication.


Why Me?

Every single day before I go outside I check the UV on my weather app. For me, it's a tragedy when the app says sunny but the clouds say nay :( I've always been interested in space technology, and AI's potential impact on global communication and environmental data collection is immense. Investing in a company like Perceptive Space aligns with my desire to supporting early-stage innovation in high-tech industries.


Primary: A FinTech Solution for SMEs

Industry: FinTech

Stage: Series A (Raised $3.5M Seed in 2024)


Why Invest?

Primary is a fintech startup designed to empower small and medium-sized enterprises (SMEs) by providing them with access to high-interest, low-risk financial products typically reserved for large institutions. The platform aggregates institutional-grade yield products from major players like Morgan Stanley and Macquarie, helping SMEs better utilize their idle cash. This model not only improves returns for businesses but also enhances their financial runway, allowing them to invest more in growth without resorting to high-interest loans. Primary raised $3.5 million in seed funding this year. As of 2024, they manage more than $150 million in funds across 40 customers, including notable startups like Eucalyptus and Lyka. Their service has already generated more than $2 million in incremental interest for customers during their closed beta.


Why Me?

When I learned about the cash leverage self-funded insurance plans, I became very interested in how enterprises invest their "sitting" cash (escrow accounts). I’m particularly interested in Primary because their model of providing cash management strategies addresses a critical pain point for SMEs—access to banking products that maximize returns without taking on unnecessary risk. Primary’s ability to democratize access to high-yield financial products makes it an innovative and valuable addition to the fintech space.



Get your checkbook out

In summary, these companies represent a balanced portfolio of industries with significant growth potential. From healthcare and FinTech to AI and aerospace, each of these startups addresses pressing challenges in their respective fields, making them strong candidates for investment.

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